Tetley Tea 'make time'

Tetley Tea 'make time'

How are the following represented in the Tetley Tea advertisement?

-women

-New technologies

The adverts main priority is to advertise Tetley's Tea. The advertisement adds different factors to make the advert more entertaining for viewers.

In the first 4 seconds of the clip we see a women, the protagonist on a social media website posting about getting her 'dream job'. Instantly, we see new technologies being advertised. Before sending her post we get a medium close up shot of her face looking unsure. This sends enigma codes to the audience as we are not sure why she pulls this face, why wouldn't you want to expose the fact you got your dream job after all? Instantly within a slip second another women pops up from no where in another medium close-up shot. She is young, bubbly and enthusiastic congratulating the women by saying 'that's tots amaze' this could be hinting that young women using the internet are very ditzy and in your face, the use of abbreviated words portrays her as unintelligent, also she has blonde hair,  this could link to the stereotypical ideology ' the dumb blonde'. We see a second women looking stern and old saying 'best wishes kiss' very blunt and doesn't seem too interested. The lack of interest could relate to older women's lake of interest on new technologies like social websites. By having the younger women appear instantly could perhaps be hinting the younger generation are always available on social networks, whereas the older women appears 3rd in the sequence which could hint older women are less attentive to the internet. After deciding she wouldn't status her 'dream job' she decided to invite the girls for a 'cuppa'. In the last 10 seconds of the clip we see a long shot zooming in to the women drinking and gossiping. This is a stereotypical view of women, especially as they are talking about snogging her boss.

The new technology also has a big impact on the advert. As seen on the clip, people pop up instantly congratulating her at home, this advocates that technology invades your privacy. Signalling that it isn't always good to post something online. We get a sense of danger from the internet when 'Mark from accounts' congratulates her but she says 'who are you'. We know that anyone can log onto social websites, so the advert shows some awareness that you don't know everyone online. From the crowd of people, it creates this dynamic busy picture of how buzzing social networks are, and how many people are on them. 

For the audience to know what advert is trying to advertise, Tetley's Tea has its own long shot image for approximately 2 seconds. This anchors the advert. To finish the 40 second clip, we see the 'Tetley Tea Folk' handing out a cup of tea these animated figures perhaps reminds people of why they would make time Tetley's.